I took it upon myself to squish together the glory of March Madness with the enchantment of Harry Potter. You may ask, how have I accomplished to “bump the uglies” of these two magnificent entities?…
Zwickelmania: The Spring Training of Brewing
Major League Baseball’s Spring Training found the perfect formula for generating hype while also perfecting the product. Imagine if this approach was implemented by other businesses like restaurants or breweries. Well pine no more. Breweries around Oregon have adopted this Spring Training-esque practice in a yearly event called Zwickelmania.